The company started to expand in new frontiers of the toy industry. Four decades ago LEGO did start to target women with the intro of furniture pieces and dollhouses; in 1974 this introduced it is first people figures, named Minifigures; and in 1979 this expanded into space with sets offering astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of charms elements aimed toward young girls. This era also found the creation of a control structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen enrolling in the managerial staff and working to modernize the company’s manufacturing strategies.
The 1970s also saw the introduction of something that allowed customers to pick out certain stones they needed to purchase and make their own versions, rather than purchase pre-made sets; it was popular with adults, as well as children. In the same decade, Profano branched out into middle ages territory while using the Castle idea, and in 1980 the company added its first educate sets to its lineup.
In 1989 Lego created the Pirate theme, and with it a multitude of pirate ships, lego stores use virtual data rooms wasteland islands and treasure. The company also broadened its array of facial expression, adding beards, eye pads and lipstick in addition to the normal two eyes and smile. Some mature Lego coin collectors resented these changes, finding the more straightforward faces of earlier versions.
As Lego expanded to a huge multinational corporation, completely to find ways in order to meet the requires of its big name customers like Target, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster shipment times. Maintain with these demands, the company started to reduce total production time for new products by causing more make use of computerized set up systems.